Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
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Web Marketers, pay attention. This book reads like a 450 page textbook stuffed into 200 pages, and it often left me wanting more. However, you will find inspiration and actionable advice throughout.
The concepts of scent, persuasive momentum and move-forward-until found are just some of the gems you'll come away with.
Oh. And I'm on the video CD provided with the book!
Date Reviewed: July 11, 2006
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