A must-read for every bootstrapper! Through the allegorical story of Max, inventor of the wheel, we learn not only the importance of salespeople, but the different kinds of salespeople required for different stages in the product's life cycle.
This book ties in with The Human Fabric in that each sales person mathes one of the core types:
Cassius the Closer: Evangelist
Toby the Wizard: Maven
Ben the Builder: Relater
Date Reviewed: October 10, 2005
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